For my capstone course I had the opportunity to work with radio show/podcast Science Friday to create social campaigns and strategy. The goal was to give Science Friday’s audience tools to talk to friends and family about controversial science topics. We had to take a very facts based, non partisan approach that broke down tough information into digestible pieces the audience could use to draw their own conclusions.
My specific focus was a vaccine facts campaign. It launched in late January of 2018 on Science Friday’s social platforms, and also resides on a permanent page that can be found here. Below are the modules from the campaign.